Do you want to make more money and create life-changing wealth for you and your family? Are you constantly struggling to meet sales goals and stressful quotas? If you want to drum up new business, look no further than this revolutionary book!

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Thi$ Change$ Everything

Thi$ Change$ Everything is a must-read book for anyone in any kind of sales role or profession. No matter the industry, if you are brand new or a seasoned sales agent with years of experience, this easy-to-read book will transform any sales professional into a lead generating and money-making machine by using a proven method developed by award-winning entrepreneur Terry Kennedy and simplified by “60 Seconds to Yes” best-selling author and sales guru Don Spini


Terry Kennedy


Terry Kennedy is a longtime Las Vegas native and the President and CEO of Appreciation Financial, a full-service national financial powerhouse with headquarters in Las Vegas and featured on Inc. 5000's 2018 & 2019 list of fastest-growing private companies in America. Focused on providing solutions for all areas of your life, including insurance and retirement planning, the birth of Appreciation Financial happened in a classroom. After seeing teachers fall victim to bad financial advice, Kennedy decided to educate the educators about protecting their hard-earned investments. That personal mission led him to start Appreciation Financial in 2008. In the years following, Kennedy has visited more than 1,000 schools and has personally helped nearly 2,000 teachers plan for a vibrant life after the final bell rings. While Appreciation Financial offers a conservative product for those who can't afford to lose money, Kennedy's goal for the company is anything but. After meeting with so many teachers, his passion to give back to those who give so much to our community grew. As Kennedy explains, "Appreciation is not just our name, it's a way of doing business. Giving back in the communities where we do business is a cornerstone of our company."

Kennedy feels very strongly about the people he serves, "Our clients are public servants. They are educating our future leaders, pushing through government red tape to get the best outcomes possible for their communities, and even saving lives. I have a service-driven life mission to help the helpers. It feels great to help these amazing individuals protect their future and families."

Kennedy is the recipient of the 2019 Gold Stevie Award for Entrepreneur of the Year-Financial Services from the American Business Association. He also is a 2019 finalist for the Ernst & Young Entrepreneur of the Year Award.

Kennedy resides in Henderson, Nevada with his wife, Amanda, and their four daughters.

Don Spini


Don Spini is a nationally recognized speaker and author of the number one best-selling book “60 Seconds to Yes”.

Don successfully lead national sales teams for large financial organizations for 25 years. After retiring from corporate America, he made the decision to share his sales methodology for free with entrepreneurs and sales professionals in Orange County California. What Don didn’t expect was the overwhelming response to his methods he received.

This prompted Don to write the book, “60-Seconds to Yes” in 2010, and it immediately became a national best-seller.

Since writing the book, Don has been asked to speak at national conventions, coach and train some of the most successful professionals in financial services as well as many other industries.

Don’s true passion is helping sales professionals achieve their dreams and aspirations. This desire was the impetus to Don conducting over 150 full-day workshops per year from 2010 through 2014, making him the most prolific sales trainer in the country.

Today Don is the Chief Sales Officer of Appreciation Financial, a national financial services company dedicated to serving teachers, public employees, and their families and friends.

Don has dedicated most of his career building and leading national sales teams, mostly in the financial services industry.

Don lives in Las Vegas, Nevada and Scottsdale, Arizona with his WWII veteran father, his youngest daughter and his fiancé.

Don Spini & Terry Kennedy


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